Whilst backpacking in Europe, Yoki P. Baskara fell in love with old leather goods. This led him to start making leather photo albums for his photography business back in Indonesia. Before too long Rama Luhur joined Yoki to handle the business side things.
Right from the beginning both, Yoki and Rama, wanted to produce high quality, long lasting leather products, at an accessible price. However they had a major mountain to climb. Being located in Indonesia, they knew they would automatically not be well regarded for making quality leather goods. So, to tackle this situation, they seized an opportunity to debut their first collection in a Kickstarter project in 2013, which was very well received. They were able to show that their product is exceptionally well crafted and that their customer service is excellent.
In 2014, they ran another Kickstarter project that was another success, and their collection was expanded. This led to the launch of their website not long after.
What started off from a backpacking trip has now resulted in a wide range of high quality leather products such as bags, briefcases, accessories, and long list of happy customers in over 40 countries around the world.
Yoki and Rama believe that Cravar’s success is down to the care they take in every step of the process: designing, sourcing materials, production and customer service as well as employee’s care.
Each piece is designed with a balance of classic elegance and functionality. They use as few pieces of leather as possible in order to make a product which is stronger and more durable allowing it to last a lifetime.
Their leather is sourced from a town in Indonesia known for its leather industry. Cravar uses only full-grain vegetable tanned leather. Full-grain leather is the best layer of the leather money can buy because of its strength and durability. The leather can be treated using two main different techniques. One is chrome tanning and the other vegetable tanning. Chrome tanning tends to be a much faster process. In the case of the leather used by Cravar, it takes two months for the leather to be ready, as the vegetable tanning is a slower process.
Cravar opts for vegetable tanned leather because of its organic look with beautiful, natural grains. And because the final result is a non-uniformed leather, which means that each leather good will be unique. The leather is also softer and slightly darker, and will only become more beautiful as it acquires a patina with use.
All the solid brass parts in each piece is sourced from the same town as the leather, and is handmade by Sotta, a family owned company. The zipper however is from YKK and the rivets from Buckle Guy.
The lining used is the sunbrella fabric which is an extremely durable acrylic with water repellent properties. This fabric is so strong, that is normally used for marine activities.
For the denim bags, the fabric chosen is handwoven using traditional techniques by a local company in Indonesia.
If you have any questions, Cravar’s customer service is there to help you out. They aim to provide the most pleasant customer experience and are constantly trying to improve their service.
Cravar products are all made in-house to maintain a high level of quality control. And unlike other third world countries where employees are often under paid, their workers earn well above the minimum wage, and even often receive extra help when necessary for things such as their children’s education. At Cravar it’s not all about work, and the company also has a great football team.
With all these exceptional qualities in place, Cravar covers all their products with a lifetime warranty.